Procuring Design-Build Services:

Proactive and unique assessment of characteristics and objectives of the architectural project and its organization should be done before deciding the use of the design.

Implementation of a procurement plan which enhances the collaboration of why that design is being chosen and the benefits of the design. Establishing clear evaluation and selection process.

Ensuring that the process is fair, open and transparent.Value both technical concepts and price in the business.

Executing the Delivery of Design-Build Projects:

All the members should be trained in the Design-Build process. The project team should establish logistics and infrastructure for integrated project delivery. Timely effective communication, collaboration and issues resolutions is a must.

The project team should focus on the design management and commissioning/turnover processes and ensure that there is alignment among the team as to how to execute these processes.

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Why Millennials Matter?

• The Millennials reshape the workplace, attracting best of this generation is critical for every business.

• Millennials, the generation of power, enthusiasm, and perceivers, this is what makes them different from the other generations. What they require is flexible work environment but quick feedback and encouragement.

• They are not concerned about ‘how things used to be done’, they believe in innovation and evolving through learning and experiencing.
  

• Their affinity with the technology is what makes them more capable, as this is the first generation which grew up with smartphones, laptops, and social media.

• They are from a technology-based environment because of which they carry a different attitude at the workplace than more senior workers, the baby boomers.

• About 60% of the workforce happens to be millennial. They are just not motivated by money they legitimately want to contribute and learn.

• Millennials prefer organizations that have open, transparent and inclusive leadership styles; and they thrive on fairness and performance-based appraisals, not tenure and seniority.

Additional Statistics:

• Millennials would prefer to have access to a number of peers and other leaders, rather than being limited to working with one leader or manager, and finally; Millennials thrive on innovation and change.

• No wonder, today companies are focusing on millennials, they have influenced the way organisations to work and operate, also represent the challenges which companies would be facing in future.

• Because Millennials are young consumers and professionals, they inevitably carry a high lifetime value. Whether you’re trying to market to Millennial consumers, sell to Millennial B2B buyers, or attract and retain Millennial workers there is a tremendous benefit in the long-term value they carry.

Millennials believe in making a difference!

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking? Not satisfied with the performance of your product in the Market?. We Could Help!

   Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in

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Millennials, the tech-savvy, independent, creative and powerful generation is a game changer in the business.

• They demand contemporary and flexible workspaces.

• They have a tremendous impact on how the business operates.

Office spaces have evolved through time.Changes in the types, quantity and configurations of office spaces are influenced by this generation.

Designs are evolving to reflect the mentality that things are to be changed from ideal to something attainable wherein the young talent expects the ease of working remotely and flexible.

Myntra, Facebook, Google are the companies which have understood the need for millennials. They have provided their employees with best in class office spaces. According to a Study by Forbes, these companies in the past few years have redefined the concept of a workplace.

Office space usage has increased to 9.1 % since 2011. Around 73% of which is from 50 big markets globally.

A trend to is to design areas for them to escape the feeling of ‘being at work’ while still being at work.

Incorporating comfortable and encouraging visuals, implementing aesthetics to excite the brain and foster creativity.

Another millennial priority that’s being applied in office space is green design, considering their dominance at the workplace which will increase in coming years, organisations must look into what attracts them and also retains them.

Privates offices are being replaced with more task-specific spaces and common area that encourages the spontaneous exchange of ideas.

Office space in more lively urban neighbourhoods is going at a premium.

Making the space look and feel good!

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking? Not satisfied with the performance of your product in the Market?. We Could Help!

        Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in                                                                    visit www.magnate.co.in for more info.

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The art of selling is imperative for every business. No matter if you are looking for a job or pitching a client, portraying what you can deliver them is essential. When you are selling to an architect it’s important to look from his viewpoint.

Every Architect is Different 

An architect will have thousands of concerns regarding a particular layout, design, or different products. They will look at at the technicality, functionality, uniqueness, comfort and most importantly STYLE of the services you deliver. 

Provide Information About Services 

The easiest way of making your presence felt in the market would be to provide them with the information about the services and products. The concise and precise manner which will leave an impact on the architect.

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking ? Not satisfied with the performance of your product in the Market?. We Could Help!

        Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in                                                                    visit www.magnate.co.in for more info.

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The main stakeholders in this line are the architects, designers, builders, contractors and the end-consumers who will tend to prefer your building material product provided they relate to it. This building a personal and authentic relationship is inevitable.

Crafting a meaningful customer experience helps embed a predisposition in the specifiers’ mind towards your brand. If this has been accomplished, then the specifier will take the initiative to defend your product. 

But first, we need to evolve a deeper and richer understanding of our customers – their likes, dislikes, needs and problems so as to evolve an intimate and emotional connection with them.

All your marketing strategies and outbound messaging should resonate on a similar tone to connect better with your desired audience. The message and expressed relationship must be clearly defined and highlight your brand story which will you help connect your brand with the intended target. 

Engaging your customers with a unique experience makes them spend more time with you, your message and your products. You will have to live and breathe your story passionately and invite specifiers to be a part of the same.

This builds a sense of oneness within them which pushes them to think beyond just product features, and rather toward a long-term dream and commitment.

Forging a unique relationship with specifiers will help you go a long way. Identify your targets, Refine your brand voice and tone, Craft your audio and visual messaging, and Audit all of your communications to generate a cult-like following of customers and specifiers for your brand who will defend your brand till their last breath.

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking? Not satisfied with the performance of your product in the Market?. We Could Help!

Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in

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Highly Designed airports are spread across the world now. The architecture has reached another level.

The trend of better airport architecture is growing immensely. These are the best airports across the globe. Best in terms of aesthetics and architecture. Which sometimes make the flight delays more exciting for the travellers.

Baku Heydar Aliyev International Airport

Located in the capital of Azerbaijan designed by Turkish architecture studio Autoban, features large wooden cocoons.Each cocoon houses cafes, bars, stores, and amenities, like a children’s play area.

Denver International Airport

Located in the United States has the captivating design fabric tents with soothing lights.

Madrid Barajas International airport

Doubled its size with additional features given by Richard Rogers. This beauty has an unusual wave-shaped roof which is supported by trees, which accentuate to fill the upper terminal with natural light.

Kansai International Airport

Italian Architect Renzo Piano designed this astonishing airport is built on an artificial island in the Bay of Osaka. The structure is designed in such a manner that it has the ability to deal with Japan’s earthquakes.

Beijing Capital International Airport

This was created by architects Fosters + Partners with amazing features and striking designs and Chhatrapati Shivaji International Airport, designed by Skidmore, Owings & Merrill (SOM) has a gigantic roof which has the influence of indigenous Indian pavilions which is a treat for eyes.

Undoubtedly, These airport structures have redefined architecture which is tremendously growing. The art of creating and designing such beautiful and systematic infrastructure is indeed a challenge for architects and designers.

Architecture is not only about spaces, it’s about culture, designs, shapes, and values.

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking ? Not satisfied with the performance of your product in the Market?. We Could Help!

   Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in

visit www.magnate.co.in for more info.

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They are usually own paths created by individuals, inspired by their desire to explore something new. In the building materials scenario, lines of desire paths are often crafted by the customer based on how things normally are, rather than forcing them toward how they should be.

For marketing building material products, manufacturers and property owners want a specified direction for their operations. Here, the manufacturer delegates a team of sales representatives to introduce their brand and its products to architects, designers and builders.

They specify these to home-owners and end-users. Once, this step is completed, building contractors purchase the materials and get them installed.

The lines of desire path isn’t as simple and plain. Here, there is a wider scope and sales may arise from different directions – installers, end-customers, or the contractors. And hence the marketing strategies may take more than one route to final specification. 

f the products are called in more frequently from different corners for reviews on various parameters, the chances for specifications increase thus raising business opportunities and hence revenues.

A common mistake committed by building material manufacturers is to overlook or ignore the contractors or purchasing managers in the sales cycle. 

These entities play a crucial role since they have the authority to change or substitute products at the fag end of the process. Hence, marketing to them and getting them involved and in line will be fruitful in the long run.

Concluding, apply Lines of Desire Thinking to your brand or product and observe the phenomenal changes for yourself.

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking? Not satisfied with the performance of your product in the Market?. We Could Help!

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About 80% of the Sales Executives stop following up after contacting the lead the 3rd time. Whereas each succeeding follow-up after that creates a remarkable impact on the lead’s mind. The impact of making an additional call/mail and learning to nurture leads that do not close immediately will ultimately yield benefits (revenue & profits).

Here are a few pointers that will help accelerate you’re follow up results: –

• Charting out a follow-up schedule for your Sales team will ensure that no leads fall through or slip away from you. 

• Get innovative in the ways to put your content out there. Utilize various platforms to touch your desired audience. 

• Time your follow up strategically so as to hit your target at the right moments to generate maximum impact and hence raise your chances of getting responses. 

• E-mail templates, if leveraged adequately, can prove to be effective at easing you’re follow up the process. Pre-defined emails with customized notes for your lead is the best combination to convert your leads. 

• Use passive tracking systems to obtain actual contact (mobile) numbers and e-mail ids. Original data becomes inevitable to get in touch with the right person. 

• Request for permission to follow up at the end of every call, mail or message.  This will avoid branding you as an annoyance in the future by the prospective client and help develop closer relationships with them. 

• Crafting content that is of benefit to your clients and putting it out in the open on accessible platforms such as your website or blog will establish your brand as industry experts which will enhance your credibility and act as an inbound marketing tool inviting prospective clients to you rather than vice-versa which makes the whole sales process a lot easier. 

• Embed services that offer e-mail opens and click-through tracking in your system which will notify you when your lead opens the mail you sent. This will give you relevant insights on who your interested prospects are and how they are interacting with the messages sent by you, hence allowing you customize accordingly. 

• Implementing call down lists make it easier for you to search for and follow up with leads (categorized) when you have a significantly large array of prospects in your kitty.

In conclusion, mandatory follow up is a given for any business wishing to grow sales and thus revenues and profits. And the above-mentioned pointers will surely help you with the process on an efficient scale.

Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in

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The J2BD (Jobs-To-Be-Done) theory of innovation coined by ‘Clayton Christensen’ enables or rather challenges B2B firms to observe their customers through a uniquely coloured glass. It asks firms to search for and focus on customer needs in the market, and understand the problems they face and develop their product/service based on the same.

Overlook customer persona

The theory asks you to overlook customer persona and give more importance to life situations that induced the issue in the first place, and hence target the root cause of the problem and solve it. Having a true comprehension of the ‘Job(s)’ for which consumers utilize products/services, firms will be able to create instruments that offer tailored solutions to their customers.

By exploring the missing components in an already existing system, one may discover a ‘blue ocean’ market, that is untouched. And if this opportunity is dealt with appropriately, one can reap huge benefits from it.

Problems are faced by architects and designers

In the Building Materials context, research, realize and understand what specific problems are faced by architects and designers in various circumstances, and implement features in your products that provide solutions to the same.  Your brand should also market itself highlighting the solutions offered as this is relevant information professionals from the design space are eager to listen to.

J2BD theory embedded in your product

The opportunity always lies in what you don’t know that is waiting to be unearthed. Once you crack that chance, you will have numerous benefits coming your way. Now think about how the J2BD theory can be embedded in your product and the gains you extract from the same.

Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking? Not satisfied with the performance of your product in the Market?. We Could Help!

Contact us at: +91 98862 59953, +91 90356 20490, Email: info@magnate.co.in                       visit www.magnate.co.in for more info.

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