Connecting Building Material Brands to Architects, Interior Designers, Builders and PMCs
Connecting Architects to Builders, Corporate Houses, Hoteliers, Realtors, Startups & Institutions

Make us your Business Athlete

Why make us your business athlete? 1) Teaming Up - our interactions program ensures you are networking with the right folks in the industry. We understand our growth is dependent on yours, which is why we ensure your network with the right people. 2) Personalized...

Best Practices in Design and Architecture

Best practices supporting architecture design are universally applicable. This starts with owner’s procurement decision making architecture process span and through project execution. Best practices are to be implemented from the stage one in Designing and...

Why Millennials Matter?

Why Millennials Matter? The Millennials reshape the workplace, attracting best of this generation is critical for every business. Millennials, the generation of power, enthusiasm, and perceivers, this is what makes them different from the other generations. What they...

Office Spaces & Millennial

Millennials, the tech-savvy, independent, creative and powerful generation is a game changer in the business. They demand contemporary and flexible workspaces. They have a tremendous impact on how the business operates. Office spaces have evolved through time.Changes...

The Art of Selling to Architects

The Art of Selling  The art of selling is imperative for every business. No matter if you are looking for a job or pitching a client, portraying what you can deliver them is essential. When you are selling to an architect it’s important to look from his viewpoint....

Preference Building Among Specifiers

The best way to grow business if you are in the building material brand segment is to develop a strong network with the specifiers in the industry such that they are inclined to choose your products over others. But this isn’t as easy as it sounds. The main...

Best Airports in the World

  Highly Designed airports are spread across the world now. The architecture has reached another level. The trend of better airport architecture is growing immensely. These are the best airports across the globe. Best in terms of aesthetics and architecture....

Lines of Desire – Relevance in the Building Materials Business

A desire path (or desire line) is a path created as a consequence of erosion caused by human or animal foot-fall or traffic. They usually appear where there are no formal paths to walk on, but also seem to exist at times even if sanctioned paths are there. They are...

Lead Follow Up on Steroids

Focussing on Hot leads alone leads to you missing out on Good leads, that just needs a little extra time and effort to get converted. Close to 50% of all Sales Representatives give up on a prospective lead right after the 1st call. About 80% of the Sales Executives...

A new way to Market your Building Material Brand

Jobs-To-Be-Done The J2BD (Jobs-To-Be-Done) theory of innovation coined by ‘Clayton Christensen’ enables or rather challenges B2B firms to observe their customers through a uniquely coloured glass. It asks firms to search for and focus on customer needs in the market,...

Make Inclusive Design For The Good

Design Inclusive Inclusive Design is a virtue that is being greatly acknowledged across design industry circles in the world. Providing design services keeping everybody in mind. It provides a wholesome experience for all is key to gain 360-degree acceptance. It helps...

Solution to pull your Products out of the Pollution

Every architect’s office is flooded with numerous binders and brochures of Brands and products on their shelves of various brands’ products. These are necessary for brands to make, hence they try to make it as effective and efficient as possible. And most of the time,...

Bridging the Gap between Building Material Brands and Architects

The principal point of contact between brand and architects/designers is the sales executives/representatives that approach them on behalf of the brand. Hence, they are certain prerequisites and guidelines they must follow to ease into the sale conversion...

Before, During and After Meeting an Architect

If you are a building material brand, then you should know that how important an architect is to your business. Hence, it is essential to strike the right chord with the design professional during the meeting, if you want to grow. Before meeting an architect, research...

Be the King of the Business To Sale Space

The Building Materials business is a billion-dollar industry and if you want your brand to lead this Building space, you must study and develop a deep understanding of the Specifiers in the building industry (Architects/Designers). Your brand voice and communication...

3 Inevitable Points your Marketing Strategy should comprise

Getting your Marketing strategy right upfront while aiming for architects/designers will put things in place and set the pace for your sales team when they approach the professionals. 3 broad Marketing points to be kept in mind while framing Marketing and Sales...

How to Target the Millennials – Your Future Customers

The Millennial generation is your customers for tomorrow, and therefore they are one sect that any building Material Brand wouldn’t want to neglect. Millennials are relatively more educated, career-oriented, and very progressive in their outlook. Millennial salaries...

Mastering the Art of attaining Architectural Specification

The best time to get your products specified, undoubtedly is, before a project commences. Any building material brand’s dream would be to feature in the list of the architects’ pre-selected products for a particular category. Now, most brands are under the...

Contact Us
close slider