Getting your strategy right upfront while aiming for architects/designers will put things in place and set the pace for your sales team when they approach the professionals.

3 broad points to be kept in mind while framing Marketing/Sales strategies aimed at architects and designers are:

  • Aesthetics will help get their attention. While performance of product is of utmost importance, importance of design cannot be overlooked, as this is what gets them hooked on to your products. Also, sustainability is an important feature to be kept in mind while designing, since all individuals are eyeing for long term durability and growth in the present scenario.
  • Compatibility of Relevant Documents. All required documents with adequate technical information must be shared across multiple platforms, with high quality images, so that architects/designers can easily download them and fit into their desired or preferred model formats to test or check.
  • Focus on Specialization and Segment Accordingly. Nowadays, most architects and designers and moving toward specialization. Therefore, sales representatives must perform a thorough research to find out and choose their best buyers from the field. This will simplify the sales process to a great extent.

Synergy between the Marketing and Sales Team. There should be hearty cooperation and collaboration of the sales and marketing departments. The sales representatives must work based on the strategies framed by the marketing department. In turn, the marketing department must develop and evolve their further strategies based on the data, results and insights obtained from the sales team.

A mindful combination of the above-mentioned points will ensure you hit your target audience at the perfect touchpoints and seal the deal at the earliest.


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Hope this article helped you gain insights about the B2S (Specifier) space and Building Material industry. Is your building material brand struggling with Networking ? Not satisfied with the performance of your product in the Market?. We Could Help!

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