Preference Building Among Specifiers

Preference Building Among Specifiers

The best way to grow business if you are in the building material brand segment is to develop a strong network with the specifiers in the industry such that they are inclined to choose your products over others. But this isn’t as easy as it sounds. The main...
Lead Follow Up on Steroids

Lead Follow Up on Steroids

Focussing on Hot leads alone leads to you missing out on Good leads, that just needs a little extra time and effort to get converted. Close to 50% of all Sales Representatives give up on a prospective lead right after the 1st call. About 80% of the Sales Executives...
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